Amitabh Bachchan and Ayushmann Khurrana starrer ‘Gubalo Sitabo’ is heading for a digital release amidst the current situation, the official announcement was made yesterday. However, this move has irked multiplex INOX who expressed “extreme displeasure and disappointment” in a statement, without naming the film. Expressing that “it was disturbing to see one of the partners not interested in continuing the mutually beneficial relationship”, their statement also spoke about “taking retributive measures, in dealing with such fair-weather friends”.
— INOX Leisure Ltd. (@INOXMovies) May 14, 2020
Expressing disappointment, Producers’ Guild slammed INOX for criticising OTT film releases in their statement, without naming them. “It is disappointing to see abrasive and unconstructive messaging from some of our colleagues in the exhibition sector. Statements that call for “retributive measures” against producers who decide to take their movies direct to OTT platforms – especially at a time when cinemas as unfortunately closed for the foreseeable future – do not lend themselves to a constructive or collaborative dialogue on the way forward for the industry,” read an official statement by the Producer’s Guild of India.
Statement from Producers Guild of India pic.twitter.com/WCeX3zMlsh
— producersguildindia (@producers_guild) May 15, 2020
After ‘Gulabo Sitabo’, Vidya Balan starrer ‘Shakuntala Devi’ is the newest addition to the list of films releasing on OTT. Directed by Anu Menon, the biopic was scheduled to hit the screens in May 2020.