The title logo of the film was revealed on 4 March 2019. In the evening of the same day logo of the film Brahmāstra was launched on Maha Shivratri at Kumbh Mela. In first of its kind 150 drones were used to lit the sky up to form the logo. A video of launch of logo at Kumbh Mela 2019 was released by Fox Star Hindi on 5 March 2019, a new promotional initiative in Bollywood. The official logo of Brahmāstra was released on 6 March 2019. Baahubali director and Tamil actor launch the logos of the movie in Telugu and Tamil.

The trilogy film was officially announced in April 2018 with a planned release date of Christmas 2019 for part 1 but later pushed to Summer 2020.